In 2008, avid cyclist and triathlete Mark Fontenot took his passion for helping others “get in gear” and turned it into a business.
The resulting Infinity Bicycles is a full-service triathlon and bike shop, offering tools of the trade for fun and leisure fitness, as well as gear and guidance for more serious riders, according to Katherine Taylor, who oversees marketing and inventory.
“Coastal Alabama is the best place to ride right next to the beach,” Taylor says. “The City of Orange Beach has really done its part to become more bike-friendly, making us safer than other towns down the road.”
To that end, Infinity Bicycles offers weekly leisure and road rides most Saturday mornings. The road ride, beginning at 8 a.m., averages 17 MPH over a 30 to 35 mile trek in and around Orange Beach. The leisure ride, offered at 10:30 a.m., is a ‘no-drop’ casual ride through the Backcountry Trail, meaning it’s only as fast as the slowest rider.
Call the store to let them know you’ll be participating. To join in the fun, all you need is a bike in working order, a helmet, water, ID, a spare tube, light snack and emergency cash. (Plus, the ambition to get out and explore!)
If you’re visiting town or trying out the sport, Infinity Bicycles offers bike rentals to suit your riding needs – from comfort to road bikes, as well as children’s cycles. The Gulf State Park is less than a mile from the store, so you can embark on your adventure with ease.
“We’re not just a specialty shop, we’re here for everybody,” Taylor says. “We serve not only the hardcore athletes, but also leisure fitness enthusiasts and vacationers who want to be active for the day.”
In addition to sponsoring and promoting local events and triathlon series, Infinity Bicycles sells and repairs the finest cycles, and offers clothing and accessories. Popular brands include Trek, Electra, Sun Bicycles and more. The store includes a triathlon shop, where you can purchase everything you need to train or race under one roof.
We’re sure Taylor heralds the sentiment that started it all when she says, “We truly want to help people enjoy what they love, whether for an hour or the rest of their lives.”
– Ashley Kahn Salley
Lead Storyteller, Innisfree Hotel